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Founded in 1998 by graphic designer Leke Adesoye, Aerosoul had humble beginnings but always harboured grandiose ambitions. Central to Leke's vision was to see his label become a premier British street wear brand with worldwide appeal. Not only has Aerosoul gained a well-deserved reputation for its highly quality merchandise but also groundbreaking designs, which reflects the rapidly evolving themes of British urban culture today.
London-born Leke began his design venture in the early nineties when, greatly inspired by the burgeoning Drum & Bass and Hip-Hop scene, he sought to capture that energy and innovation in his clothing. By skilfully fusing different elements of these disparate yet interwoven tribes, Aerosoul managed to reach out to several at once. His much-loved "Junglist Movement" T-shirts became the underground logo of a generation, but the brand was soon to establish a wider clientele.
One of the central plans of the Aerosoul philosophy has always been for the clothing to be marketed by the cultural icons of contemporary British street youth culture. Considering Aerosoul appeal, there was little problem in executing this desire.
As the label's notoriety expanded, so did the list of those underground A-list artists who featured as models. Aerosoul has always had a keen eye for up-and-coming talent. The fact that many who've modelled for the label have since blown up on the British urban music scene is demonstrative of Leke's intuition.
Included in these, too numerous to mention artists are: Estelle, Roots Manuva, Damage, Paradox, A.I, Karl hinds, Rodney P, TY, Omar and Normski.
Since its creation Aerosoul has prized its inspirations from the streets. As such the designs incorporate the vast melting pot that composes British urban culture. Our designs reflect that lifestyle. An ever-evolving movement; inclusive, free-spirited and never predictable.
