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Based in Central London, Low Life is the UK’s longest established and most highly regarded Hip Hop label. Over the past 12 years Low Life has maintained the respect of not only the fans but also the artists who shape the Hip Hop scene by championing rap with a British accent and placing emphasis on quality presentation and progressive, genuine music. Low Life has slowly built a dedicated grassroots following and has continually outsold many bigger and higher profile labels.
Begun by a partnership of artists, Low Life is now owned solely by J. Christie aka Braintax whose reputation as an artist in his own right has helped bring into the fold some of the UK’s most respected and exciting artists such as Task Force, Jehst, Rodney P, Mystro and Skinnyman.
Over the last few years the resurgence of interest in the music and Hip Hop in general has escalated the label’s activity, sales have increased and profile is now maximised by a outsourcing press, club and radio promotion alongside the label’s own in-house promotions.
